WHO WE ARE

Susan Barry | Founder + Queen Bee

I began my professional hospitality career running an off-premise catering company in Florida and, after many years of sleepless nights, made the shift to luxury hotels. I spent the next ten years leading sales, marketing, and revenue strategy for hotels in Denver, CO; Washington, DC; and Atlanta, GA. After opening two hotels in three years, I founded Hive Marketing in 2009.

Like all good hoteliers, I only like pictures of myself taken on vacation. When I'm not working on a client project, I love to explore street art in new cities, try weird food, and hunt for treasure in antique and thrift stores.

Many photos on this site were taken by Susan while traveling the world, both for hotel projects and fun. Recognize any places?

Here is the kind of work we do.

Management Consulting for Hospitality

Are there organizational obstacles in the way of your business goals? Can your efforts be more effective and efficient? Has change or transition caused underperformance?

Fractional Asset Management

Do you need to add sales, marketing, and revenue expertise to your asset management toolbox? Can an injection of hotel-specific knowledge bridge the gap between your ownership goals and your management company's performance? What does your portfolio need to produce better results?

Subject Matter Expertise

Could your business and management consultancy benefit from a SME in hospitality? Does your project need an industry insider’s point of view? Do you want advice from someone who speaks hotel?

Market Analysis

How will economic conditions impact your performance? What strategic changes should you make to leverage them?

Brand Messaging

Does your brand have a distinctive personality and point of view? Do your materials communicate the message of your brand’s promise to customers? How are your brand ambassadors telling your story?

HOTEL OWNERS

We help hotel owners protect their investments by driving sales performance through experienced evaluation and reality-based action informed by 20+ years of proven success.

MGMT COMPANIES + BRANDS

We help hotel management companies and brands attack revenue-generation projects by providing expert assessment, informed analysis, and creative strategy at a fraction of the cost of a full-time executive.

INDIVIDUAL HOTELS

We help individual hotels improve sales results, weather transitions, and fill staffing gaps with with a time-tested sales process that embeds us in your daily reality.

EXPERIENCE

Focus + Full Service | Branded + Independent | Airport, Beach, City-Center, Mountain + Suburban

Boutique, Business, Convention, Leisure, Lifestyle, Residential + Resort | Golf, Private Club, Restaurant, Spa + Winery