LinkedIn Content Made Easy

"But what do I say?"

I hear this over and over when I give LinkedIn training classes. Because LinkedIn was born as a place to find a job, users are afraid of doing or saying the wrong thing. I created "LinkedIn Content Made Easy" to help you create consistent content for your LinkedIn business page so you'll never have to wonder what to say again.

LinkedIn Content Made Easy includes everything you need to plan out a year's worth of business page content.

Start with the Guide, where you'll learn about:

• Establishing a Posting Cadence

• Handling Holidays and Observances

• Using the Rule of Thirds

• Mixing in Evergreen, Dynamic, and Reactive Content

• Stopping the Scroll

• Making Your Own News

• Scheduling Content

Next, use the Workbook to set yourself up with:

• Posting cadence -- how often and on what days you'll post

• Content mix -- how many evergreen, dynamic, and reactive posts you'll need

• Holiday plans -- which holidays and observances you'll plan for

• Content ideas -- types of evergreen, dynamic, and reactive content you want to use

Once you've finished those steps, you can use the Content Calendar and Canva Graphic templates to move from planning content to creating content.