Tony Carne interviews Susan Barry about the state of AI in hospitality. Susan is the Queen Bee at Hive Marketing, which solves problems in sales, marketing and revenue strategy for hotels and hospitality startups.

In discussions about how AI is being applied in the business, Susan describes creating custom GPTs for their clients to create content in their own brand voice. However, they discuss the issues with people hiding behind too much AI in their content or posts without human intervention.

Further along the discussion shifts to how the human connection in hospitality can be enhanced with AI. Human connections are still relevant in travel and AI should be applied in ways that encourage more and better.

Watch or listen here.