Smooth Sea or Skilled Sailor?

After SARS, it took Toronto hotels about 10 months to recover occupancy and almost three years to recover rate.

Dropping rate will not create demand.

Dropping rate WILL make recovery more difficult.

“A smooth sea never made a skilled sailor.” - Franklin Delano Roosevelt

Hotels are hurting. Fear of travel brought on by the proliferation of COVID-19 has resulted in mass cancellations of conferences, sporting events, concerts, and more. Leisure travelers are hunkering down, and many companies have curtailed non-essential business travel.

No one knows what will happen or when this crisis will end. It’s frightening to feel like we have no control.

But there are things hotels can do now to control what they can control. We’ve created a checklist to help you maintain forward progress in an uncertain time. Scroll down to see it, and click here to get it emailed to you.

Stay strong. Be brave.