EdgeRank Explained in Plain English

by Susan on October 9, 2012

EdgeRank is the algorithm Facebook uses to decide who sees what posts.  Every post gets a different EdgeRank score for every user.  The relationship of a specific user to the post determines its EdgeRank.  While most of that data is private, we can get a general idea of what’s working and not working.

Pages with high EdgeRank Scores will be more likely to show up in the News Feed than Pages with low EdgeRank Scores.

  • Affinity: A user’s relationship with an object in the news feed. (more affinity = better rank)
  • Weight: Where type of object, such as a photo, video, or link, falls in Facebook’s hierarchy. This is secret, but photos seem to be ranked highest.
  • Time Decay: Timeliness of object.  (older object = lower rank)

Factors that Influence a Post’s EdgeRank:

  1. Prior interaction: If you like every post by a page that Facebook shows you, it will show you more from that page.
  2. Other people’s reactions: If others on Facebook are shown a post and ignore it or complain, it’s less likely to show up on your news feed.
  3. Your past interaction with posts of the same type: If you always Like photos, there’s a better chance you’ll see a photo posted.
  4. Complaints: If a specific post has received complaints by other users who have seen it, or the page who posted it has received lots of complaints in the past, you’ll be less likely to see that post.

Only about 16% of your page’s fans ever see what you post, as a result of EdgeRank.

Everything I know about EdgeRank I learned from EdgeRankChecker.  While you can never really know the EdgeRank of a particular post, EdgeRankChecker is a powerful tool for getting a big picture idea of how effective your content is.  Check ’em out!

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