Cheat Sheet for Facebook Insights

by Susan on May 7, 2012

When Facebook unveiled the new and improved version of Insights in December, I spent an enormous amount of time studying them so that I could explain them to my clients.  I read all of the explanations and tutorials, and I worked through the data. And I still confused the hell out of everyone to whom […]


Facebook: A Collection of Weird Things

by Susan on April 25, 2012

Here are some screen shots I’ve taken of weird things on Facebook lately. In this one, I was checking on Intel’s then-new Timeline, and a Facebook friend’s post mentioning the word “intel” showed up on the right side of the page.  Notice that she didn’t tag the company and that the post was from November, […]


Facebook Timeline: Custom Images for Apps

by Susan on March 7, 2012

Are you sick of reading about Facebook Timeline for business yet? I hear ya, but there are so many changes that all of us marketing people are scrambling around trying to make ourselves experts before our clients are. One of the things that came up as I walked some of my clients through Timeline this […]


Facebook Timeline: Apps & Custom Tabs

by Susan on February 29, 2012

By now you’ve heard all about the new Facebook Timeline for business pages.  What?  You haven’t? That’s OK; you can catch up on Timeline for business here. My biggest question about how Timeline would impact my clients’ pages was what would happen to the custom tabs I built for them.  It took me forever to […]