When Facebook unveiled the new and improved version of Insights in December, I spent an enormous amount of time studying them so that I could explain them to my clients. I read all of the explanations and tutorials, and I worked through the data. And I still confused the hell out of everyone to whom [...]
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Here are some screen shots I’ve taken of weird things on Facebook lately. In this one, I was checking on Intel’s then-new Timeline, and a Facebook friend’s post mentioning the word “intel” showed up on the right side of the page. Notice that she didn’t tag the company and that the post was from November, [...]
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By now you’ve heard all about the new Facebook Timeline for business pages. What? You haven’t? That’s OK; you can catch up on Timeline for business here. My biggest question about how Timeline would impact my clients’ pages was what would happen to the custom tabs I built for them. It took me forever to [...]
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How to Maximize the New Facebook Page Design for Your Hotel Your Facebook page is getting a facelift! On March 30, it will mirror the Timeline design that rolled out to personal profiles over the last few months. To get ready, your hotel should identify some additional pieces of content. 1. A picture to use [...]
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