Online Reputation

How to Improve TripAdvisor Ranking

by Susan on January 14, 2016

I’ve written and talked a lot about how to improve a hotel’s TripAdvisor ranking.  In fact, I wrote a book about it! If I had to pick out just one thing that every hotel can do without spending any money to improve their scores on TripAdvisor, it would be this: Ask your guests for reviews. […]


How to Improve Your Hotel’s TripAdvisor Rank

by Susan on January 15, 2013

By now, unless you live under a rock, you know that consumers are searching the heck out of sites like TripAdvisor before making a buying decision about hotels.  How your property appears on those sites makes a huge difference when it comes time for a guest to book a room.  And yes, there are probably […]


Online Reputation and the Handjive

by Susan on May 30, 2012

Once upon a time I lost my mind. By that I mean, once upon a time I saw a call for speakers for Social Media Club Atlanta’s Pecha Kucha night, and I submitted an idea.  I didn’t think I would get accepted, but I did, and that is when the panic set in. If you […]