Marketing

Please Make Up My Room

by Susan on September 16, 2014

When did hotel door hangers stop saying DO NOT DISTURB on one side and PLEASE MAKE UP ROOM on the other? My answer is an educated guess.  I started my hotel career in the 1990s, and most Do Not Disturb signs still had “Please Make Up Room” on the other side.  I started collecting DND […]

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Marketing to Multiple Generations

by Susan on April 29, 2010

I recently created this comparison to give my audience at the Lincolnshire International Partners Meeting an overview of how to market to the four different generations that are currently in the workplace.  The most important thing I learned while putting this together is that Generation Y, which hasn’t even hit its stride in terms of […]

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