How to Invest Your Budget Dollars

by Susan on June 30, 2015

As you prepare your hotel’s sales and marketing budget for next year, question the assumptions that have kept your hotel spending money on the wrong things for years. For an overview of all the ways you can spend your money and the type of return you can expect on each investment, grab our overview grid […]


Eastland Meets Westin

by Susan on May 1, 2015

Old cocktail napkins, postcards, and orchestra playlists are just a few of the things that make historic hotels so fun to sell.  We put together this campaign for The Westin Portland Harborview, which opened as the Eastland Hotel in 1927.  Our goal was to gather the memories and memorabilia collected by the Portland community. Here […]


What is the best hotel strategy to increase occupancy and revenue? How can we differentiate ourselves to  compete with other big hotel competitors? This is a big question!  I’ll give a few general ideas here and suggest you hire a hotel sales and marketing consultant to help with a detailed plan and execution.  (Note that […]


Travel Blogger Room Requests

by Susan on February 16, 2015

“As travel blogger, people ask me to help them get cheap hotel rooms.  Would calling the sales office work?” If I were a travel blogger, I would get out of the business of trying to get deals on behalf of other people.  Hotel Directors of Sales and Marketing get bombarded with requests from bloggers, journalists, […]