Business Advice

Logic Does Not Apply

by Susan on February 20, 2012

My client, Leslie Kuban, writes a great blog called Logic Does Not Apply.  It’s about the counter-intuitive lessons of both business and life.  I’m a guest blogger there today, and I encourage you to check it out! Creativity and the CEO on Logic Does Not Apply


Creativity and the CEO

by Susan on January 16, 2012

How much should the CEO contribute to a company’s creative process? The CEO should be the Chief Creativity Officer of a company.  S/he can do this in two ways.  First, the CEO needs to be creative in approaching the problems and opportunities of the business.  Creativity is a muscle.  Some people are born with a […]

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Test and Trust

by Susan on January 14, 2012

Here is my article on how to test the market for new business ideas without spending a lot of money. While I believe all of the advice in that article is good — I did write it, after all — I also think that there comes a time when you have to stop researching and […]


Not Good at Details? Too Bad!

by Susan on January 12, 2012

I was recently asked to answer the question, “If you are not good with details, how can you gather information when starting your own business?” My answer is this: I don’t believe that people are “not good with details.” As a creative person who prefers big-picture thinking and strategy, I hate getting mired in the […]