Business Advice

Logic Does Not Apply

by Susan on February 20, 2012

My client, Leslie Kuban, writes a great blog called Logic Does Not Apply.  It’s about the counter-intuitive lessons of both business and life.  I’m a guest blogger there today, and I encourage you to check it out! Creativity and the CEO on Logic Does Not Apply

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Creativity and the CEO

by Susan on January 16, 2012

How much should the CEO contribute to a company’s creative process? The CEO should be the Chief Creativity Officer of a company.  S/he can do this in two ways.  First, the CEO needs to be creative in approaching the problems and opportunities of the business.  Creativity is a muscle.  Some people are born with a […]

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Test and Trust

by Susan on January 14, 2012

Here is my article on how to test the market for new business ideas without spending a lot of money. While I believe all of the advice in that article is good — I did write it, after all — I also think that there comes a time when you have to stop researching and […]

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Not Good at Details? Too Bad!

by Susan on January 12, 2012

I was recently asked to answer the question, “If you are not good with details, how can you gather information when starting your own business?” My answer is this: I don’t believe that people are “not good with details.” As a creative person who prefers big-picture thinking and strategy, I hate getting mired in the […]

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