Business Advice

What is the best hotel strategy to increase occupancy and revenue? How can we differentiate ourselves to  compete with other big hotel competitors? This is a big question!  I’ll give a few general ideas here and suggest you hire a hotel sales and marketing consultant to help with a detailed plan and execution.  (Note that […]

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The fifth anniversary of Hive Marketing is approaching.  When I started the company in 2009, I wasn’t sure I’d last five months!  I’m always excited to hear about friends who are making a similar leap, so I was overjoyed when Miss Georgia Sugar took her line of all natural, small batch skin care products to […]

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Business Lessons from Barcelona

by Susan on July 1, 2013

The vacation portion of my trip to Spain was all about walking.  Walking, walking, walking.  Holy crap – I blew through a new pair of flip flops in six days – that’s how much walking.  In between walking, we ate.  We ate our faces off. Here is a partial list of the delicious food I […]

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The Sales Funnel

by Susan on August 8, 2012

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