How much should the CEO contribute to a company’s creative process? The CEO should be the Chief Creativity Officer of a company. S/he can do this in two ways. First, the CEO needs to be creative in approaching the problems and opportunities of the business. Creativity is a muscle. Some people are born with a [...]
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Here is my article on how to test the market for new business ideas without spending a lot of money. While I believe all of the advice in that article is good — I did write it, after all — I also think that there comes a time when you have to stop researching and [...]
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I was recently asked to answer the question, “If you are not good with details, how can you gather information when starting your own business?” My answer is this: I don’t believe that people are “not good with details.” As a creative person who prefers big-picture thinking and strategy, I hate getting mired in the [...]
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I had some great experiences during the corporate leg of my career. I lived in three different major cities; I opened two luxury hotels; I traveled to a pile of US cities on someone else’s dime. I got to always be the youngest to do this or that, and I learned more than I will [...]
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For your laughing pleasure, this is an actual email exchange that I have been having with a manufacturer. I haven’t changed anything except to remove the identifying details. Check out the dates for maximum hilarity. Email #1 Sent: Wednesday, April 21, 2010 10:50 AM Subject: What is your best price for Pringles Can Diversion Safe [...]
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