Articles

Creativity and the CEO

by Susan on January 16, 2012

How much should the CEO contribute to a company’s creative process? The CEO should be the Chief Creativity Officer of a company.  S/he can do this in two ways.  First, the CEO needs to be creative in approaching the problems and opportunities of the business.  Creativity is a muscle.  Some people are born with a [...]

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Test and Trust

by Susan on January 14, 2012

Here is my article on how to test the market for new business ideas without spending a lot of money. While I believe all of the advice in that article is good — I did write it, after all — I also think that there comes a time when you have to stop researching and [...]

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