Articles

Wayfare Magazine: Shortest Review Ever

by Susan on February 25, 2012

I read 73 blogs every day, but I don’t really love reading online magazines.  For example, the publication from citizenM hotels, aptly named citizenMag, has great content but is overwhelming and annoying for my brain to read online.  I get a daytime wine headache just thinking about it.  (But still, check them out – citizenM […]

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Creativity and the CEO

by Susan on January 16, 2012

How much should the CEO contribute to a company’s creative process? The CEO should be the Chief Creativity Officer of a company.  S/he can do this in two ways.  First, the CEO needs to be creative in approaching the problems and opportunities of the business.  Creativity is a muscle.  Some people are born with a […]

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Test and Trust

by Susan on January 14, 2012

Here is my article on how to test the market for new business ideas without spending a lot of money. While I believe all of the advice in that article is good — I did write it, after all — I also think that there comes a time when you have to stop researching and […]

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