Hotel Search and Bookings

February 21, 2016

  When do travelers search for hotel rooms? Infographic courtesy of Sojern.

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How to Improve TripAdvisor Ranking

January 14, 2016

I’ve written and talked a lot about how to improve a hotel’s TripAdvisor ranking.  In fact, I wrote a book about it! If I had to pick out just one thing that every hotel can do without spending any money to improve their scores on TripAdvisor, it would be this: Ask your guests for reviews. […]

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How to Invest Your Budget Dollars

June 30, 2015

As you prepare your hotel’s sales and marketing budget for next year, question the assumptions that have kept your hotel spending money on the wrong things for years. For an overview of all the ways you can spend your money and the type of return you can expect on each investment, grab our overview grid […]

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Eastland Meets Westin

May 1, 2015

Old cocktail napkins, postcards, and orchestra playlists are just a few of the things that make historic hotels so fun to sell.  We put together this campaign for The Westin Portland Harborview, which opened as the Eastland Hotel in 1927.  Our goal was to gather the memories and memorabilia collected by the Portland community. Here […]

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